Do You Need a Website or Is Google My Business Enough?

As a company specializing in website development, we often get questions from clients about whether they should invest in their own website or if a Google My Business (GMB) profile is sufficient. Both tools have their advantages, but the key lies in how to combine them to maximize your online presence.

What Does Google My Business (GMB) Offer?

Google My Business is a free tool that allows you to easily display basic information about your business on Google. With a GMB profile, your business will appear in local searches, on Google Maps, and clients can quickly find your address, working hours, and contact information.
The advantages of Google My Business are clear:

  • Local visibility: If it’s important for you to be easily found by clients in local searches, GMB is an excellent solution.
  • Quick communication: Clients can call you directly or send a message via Google, making interaction easier.
  • Reviews: GMB allows clients to leave reviews, which can increase trust in your business.

However, GMB has its limitations. It is primarily for local searches and only provides basic information. There is no option for personalized content or deeper interaction with your audience.

Why Do You Need a Website?

While Google My Business is useful, a website gives you far greater control and flexibility. As experts in website development, we emphasize the importance of the following website advantages:

  • Complete control over content: A website allows you to present your brand, products, and services in a unique way, without format limitations.
  • Better SEO optimization: A custom website provides far more opportunities to rank higher in search engines because you can optimize every part of the site for specific keywords.
  • Professional image: While GMB provides basic information, a website gives your company a more professional look. Clients tend to trust businesses that have quality and updated websites.
  • Customization and growth: As your business grows, so does your website. You can add new functionalities like e-commerce, blogs, or customer reviews, and tailor content to meet the needs of your users.

Which Solution is Best for You?

If you’re a small local business focusing on attracting clients from your immediate area, Google My Business may be a sufficient starting point. However, in the long run, a website is an irreplaceable tool for building your brand and achieving a deeper online presence.
Our recommendation is to combine both solutions: GMB helps local clients easily find you, while a website allows you to create a broader, more professional impression and build trust through personalized content and better interaction.
If you’re considering the next step for your business, feel free to contact us, and together we will create a website that reflects your vision and ensures long-term success.
For additional information or assistance, feel free to contact us at webpark@carpen-rebuild.hr.